Our Impact | Who Gives A Crap USA (2024)

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We invest a lot (like 50% a lot) in helping to make a difference while making the most eco-friendly products we can. Yeah, we’re proud (and our mums are too).

$9,467,747

Read more about our donations here.

Our why

Billions of people lack access to clean water and toilets

It’s a dangerous reality that impacts everything from health and safety to education and the environment. Still, we are confident that this is a problem we can solve if we work together.

The impact on human life

Without proper sanitation systems like toilets, waste ends up in the water communities use for drinking, cleaning and bathing. Using contaminated water can lead to all kinds of infections and diseases – many of which can be fatal. But it’s totally preventable! Access to clean water and a toilet could save 1.4 million lives per year. You can be a part of that.

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Photo by Water For People

The impact on the planet

Untreated waste is a huge contributor to methane gas emissions, one of the most potent greenhouse gasses. In fact, the water and sanitation sectors account for a whopping almost 2% of global greenhouse gas emissions. That's the equivalent of the entire aeroplane industry. Treating waste properly can have a huge impact – on our air and our water (fishies and merpeople thank you).

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Photo by Water For People

The impact on vulnerable groups

Women, girls and people with disabilities are most likely to get sick, most likely to find themselves in dangerous situations and most likely to have their work or education disrupted by a lack of water and toilets. For example, around the globe, women spend an average of 200 million hours walking to collect water. Think of how much they could do with all that time. (Or not do! They deserve a nap.)

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Photo by Splash (Mekbib Tadesse)

So once more for the cheap seats in the back…

Our mission as a business is to ensure everyone in the world has access to clean water and a toilet

We can't do it alone

Our partners

By working with incredible non-profits, we've helped impact the lives of people all over the world. Here are a few of the organisations we've worked with over the years.

Video: Fresh Life (previously Sanergy)

Fresh Life

Fresh Life provides eco-friendly, waterless toilets to communities in densely populated, urban settlements in Kenya. They work with the residents and other partners to ensure safe waste removal and treatment. Then they convert the waste into useful products like organic fertiliser and biofuel!

Read more on Fresh Life

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Photo by WaterAid

WaterAid Australia

We're proud to support WaterAid's work all over the world. They tackle the sanitation crisis through practical solutions, advocacy, education and systemic change.

Meet Octavia of Liquica, Timor-Leste

Before toilets were installed in Octavia's school, getting her period meant missing class to travel home and change her sanitary pad. You see, toilets are not just convenient. They're tools for accessible and equitable education. Amazing!

Read more on WaterAid

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Photo by Water For People

Water For People

Known for its "Everyone Forever" model, Water For People partners with a district lacking clean water and sanitation, and does not leave until every household, health clinic and school is able to access these services sustainably and forever.

Meet Aisha of the Kamwenge District, Uganda

After Water For People helped install a water access point, Aisha's community nominated her to lead making sure the well stays up and running. She's a leader and a fierce clean water advocate.

Read more on Water For People

Want to learn more about how we choose our partners?

Read about it on our blog

But what about the planet?

When Mama Earth's not happy, no one is. That's why we're committed to constantly evolving towards greater environmental sustainability in the full lifecycle of our product (and business!).

Eliminating greenhouse gasses

Farts are funny. Greenhouse gasses? Not so much. That is why we're working with our supply chain partners to choose renewable energy, enlisting the use of electric vehicles for delivery and partnering with Pachama to ensure our shipping is carbon neutral.

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Solar panels make it to our warehouse

We convinced our landlord to install solar panels. Obviously, we had them spell out "CRAP."

Read more

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Our carbon footprint

We did a full life cycle analysis of our products so we know where we should focus to significantly reduce our greenhouse gas emissions. Spoiler, it's not where you might think.

Read more

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Making our shipping carbon neutral

We were thrilled to announce carbon neutral shipping a few years back. Here's a look at the process to get there.

Read more

Keeping forests intact

Every day, 1 million trees are cut down to make traditional toilet paper. 1 million of our planet's most precious resources are flushed down the toilet daily. It's crap! That's why our products are made from recycled fibres or FSC certified bamboo - never virgin trees.

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Our No Deforestation Commitment

We love trees so much that we've made it official with a document outlining our promise to nurture and protect the world's forests.

Read more

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What's so good about bamboo?

A lot of things. Learn more about this magic grass here.

Read more

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What's recycled toilet paper?

No, it's not used loo roll. That'd be disgusting. But it is a super sustainable way to use the bathroom.

Read more

Choosing better materials

We want to make sure our products work for our customers, but they also have to work for Mama Earth. That's why it's important to us to use recycled materials in our products as well as ensuring all of our packaging can be easily recycled.

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What's better - bamboo or recycled?

Depends what you're looking for! No matter what, our rolls are wayyyy better than wiping with virgin trees.

Read more

Wait wait, there’s more

Look at our shiny certifications

We don’t do it for the recognition, but who doesn’t love a gold star?

B Corp™ certified

We’re internationally recognised for reaching the highest standards of environmental and social impact.

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FSC® certified

We are proud to be FSC certified for our dedication to ensuring responsible management of our planet’s forests.

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Grandpa Seymour certified

Grandpa Seymour is very particular about his toilet paper and thinks ours is “nice!” His granddaughter works here. He likes fart jokes.

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To keep the good going, we need all bums on board

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Hero image: Water for People

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We know you'll love our products, but if for any reason you don't, send them back for a full refund.

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Our Impact | Who Gives A Crap USA (2024)

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